Brand guidelines
How Volpe looks and sounds. Use these if you are writing about us or making something to sit alongside the app.
Name
Volpe vól‧pe • /ˈvol.pe/
noun (Italian: fox) A clever fox who juggles every social account without breaking a sweat.
- Write Volpe with a capital V in sentences, and use it on its own without extra words.
- The logo wordmark is plain lowercase, volpe, with no full stop.
- Written content uses British English and sentence case.
Logo
The fox and the lowercase wordmark, side by side. The fox carries the brand colour.
- Keep clear space around it, at least the height of the fox’s eyes to its nose.
- Keep the fox at 24 pixels or larger so the face stays readable.
- Do not recolour, stretch, outline or add effects to the fox, and do not add a full stop to the wordmark.
The fox
A soft, rounded, original fox with four faces. Each one has a job.
App icon
The fox on a near-black tile. The eyes and nose stay simple so it still reads at small sizes. In the app, More lets you choose between three faces.
Colour
Dark first, with the light version derived from it. One accent only: burnt orange.
Grounds and lines
- Ground
#0E0F12Dark page - Surface
#16181DCards - Raised
#1F2229Hover, fields - Line
#2B2F38Hairlines - Light ground
#F6F7F9Light page
Text
- Text
#ECEEF2On dark - Muted
#9AA1AESupporting text
Accent
- Burnt
#C2510AButtons, active tab · 4.7:1 with white - Ember
#F08A4BText and icons on dark - Burnt ink
#B24609Text and icons on light
Burnt carries buttons and the active tab. Ember and Burnt ink are the text and icon versions for dark and light grounds. No purple, and no gradient washes.
The fox
- Fox orange
#E0661AHead and ears - Inner ear
#F2A27AEars - Cream
#FFF3E6Face - Ink
#2A1408Eyes and nose
Type
Geist for everything, and Geist Mono for times and counts.
Geist 650 · 28 / Screen titles
Geist 400 · 17 / Post text and body
Geist 500 · 14 / Chips, buttons, labels
Geist 500 · 11 / Tab labels (the minimum)
Geist Mono · 09:00 · 112 / 300
Icons
Line icons, 1.75 stroke, on a 24 grid with rounded ends.
- Home
- Compose
- Calendar
- Inbox
- Image
- Link
- Hashtags
- AI voice
- Scheduled
- Approve
- Reject
- Alerts
Controls
Large targets, generous radii, and soft surfaces separated by hairlines, not shadows.
44 pixel minimum targets, and 20 to 22 pixel radii.
Downloads
The fox as SVG, and the app icons as PNG.
- Fox, calm (SVG)
- Fox, happy (SVG)
- Fox, wink (SVG)
- Fox, worried (SVG)
- App icon, calm (PNG, 512)
- App icon, happy (PNG, 512)
- App icon, wink (PNG, 512)
Questions, or need something else? Get in touch.